3 Resources to Help You Become a (More) Productive Content Marketer

Copyblogger Collection: content marketing productivity tips

Each week on my show Editor-in-Chief, I discuss the editorial standards that can help distinguish your content from your competition’s.

Editorial standards for your content include both specific publishing tasks, such as fact-checking, and general publishing processes, such as systems for effectively managing a content calendar.

When you’re the Editor-in-Chief of the content you produce, you have a lot of decisions to make in a limited amount of time, so this week’s Copyblogger Collection is a series of three handpicked articles that show you:

  • How to make the most of your writing time
  • How to get things done like a blue-collar genius
  • How to write one powerful piece of online content each week

Whether you need to produce content daily or once a week, these productivity lessons will help you master the content creation process.


The Prepared Writer’s Process for Creating Excellent Content Every Day

content-every-day

If you’re striving to create content every day, check out The Prepared Writer’s Process for Creating Excellent Content Every Day by Katie, The Wellness Mama.

Katie has more than a decade of experience as a professional writer, and she shows you how to use the system she has created to prevent writer’s block.


10 Productivity Tips from a Blue-Collar Genius

Image used with permission from Sasa Roksandic of roksandic.net.

Image used with permission from Sasa Roksandic of roksandic.net.

Demian Farnworth attributes a large part of his strong work ethic to lessons he learned from his grandfather.

He says:

My grandfather will never make it into a management book. He won’t appear on a list beside Benjamin Franklin as an efficiency hero. But that doesn’t mean he was any less successful.

Discover what Demian’s grandfather can teach you in 10 Productivity Tips from a Blue-Collar Genius.


A Simple Plan for Writing One Powerful Piece of Online Content per Week

weekly-content-plan

When I have an upcoming content deadline, I work on a little bit of the project each day leading up to the deadline — even if I only brainstorm headline ideas on one of those days.

In A Simple Plan for Writing One Powerful Piece of Online Content per Week, Pamela Wilson walks you through her step-by-step process for creating content in stages.

You’ll learn how to consistently create strong content that builds your digital business, as well as efficient ways to promote your content.

Use this post (and save it for future reference!) to help you refine the way you approach content production.

Stay tuned to Copyblogger this fall …

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About the author

Stefanie Flaxman


Stefanie Flaxman is Rainmaker Digital's Editor-in-Chief. Don't follow her on Twitter.

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How to Admit that You Are Terrible at Podcast Interviews (and Why This Matters for Your Success)

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Sometimes inspiration overcomes planning. For this episode, The Showrunner hosts Jerod Morris and Jon Nastor had planned to cover an entirely different topic. Luckily, the record button had been hit during their pre-call discussion, so they decided to roll with it.

This conversation goes deep and was entirely unplanned, but it became a revelation for the two of them, and they think that it will do the same for you.

In this episode, Jerod and Jon have a completely unscripted and unplanned discussion about the journey to becoming a remarkable podcast interviewer. They struggle with this topic, but the conclusion they come to will help you become truly remarkable. (Hint: Jerod hosts a show based on this very topic.)

In this episode of The Showrunner, hosts Jerod Morris and Jon Nastor discuss:

  • Forthcoming technology that will change podcast interviews
  • Does the “10,000 hour” rule affect your show?
  • How to go from bad to bored, to good, to great
  • Why we all need to receive awards from our mothers
Click Here to Listen to
The Showrunner on iTunes
Click Here to Listen on Rainmaker.FM
About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How to Admit that You Are Terrible at Podcast Interviews (and Why This Matters for Your Success) appeared first on Copyblogger.



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Seth Godin’s Top Tips for Freelancers

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When Brian Clark started his first business in 1998, it turns out he did a lot of things right. It wasn’t until May of 1999 when Brian read a book called Permission Marketing that he realized what he was missing, which led to his first successful business.

Since that time, Seth Godin has written several other marketing classics. In a wonderful twist of fate (given his influence on Brian), he’s even mentioned Brian in a couple of them.

In short, when Seth has something to say, Brian is listening. Earlier this year, Seth created a course for unemployable types, specifically freelancers. So, it seems like a natural thing to bring Mr. Godin on Unemployable as Brian’s second special guest.

In this episode of Unemployable with Brian Clark, Seth Godin and Brian discuss:

  • Why doing meaningful work is imperative to success
  • How continual learning provides a competitive advantage
  • When it’s time to fire a client
  • What “selling” actually means
  • When to raise your rates
Click Here to Listen to
Unemployable with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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How to Double Your Business with Practical Management and Measurement

mn-zen-metrics-2

In the second part of this series on The Mainframe, hosts Tony Clark and Chris Garrett discuss how you can grow your business with the right focus, measurement, and management processes.

Listen in to get all the details.

In this episode of The Mainframe:

  • Why failure to measure the big stuff bleeds you dry fast and spells disaster long-term
  • How to turn constraints into strategy
  • Key questions you should start to answer right now
Click Here to Listen to
The Mainframe on iTunes
Click Here to Listen on Rainmaker.FM
About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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How (and Why) to Drive More Traffic to Your LinkedIn Posts

ml-traffic-linkedin

The one and only Sonia Simone joins Sean Jackson and Mica Gadhia on The Missing Link to teach you about the art and science of driving traffic to your posts on LinkedIn.

Sonia discusses the “people” aspect of all markets and how to find “your people.” You’ll learn about sharing your content through video and how it can tie successfully into your marketing strategy.

And, Sonia is just fun to listen to. She has years of experience, and she shares openly in this episode about how you can get your LinkedIn content strategy right where you want it.

This is a vivacious conversation you will thoroughly enjoy. Not to mention, you’ll learn about content strategy, how to prepare for posting on LinkedIn, why LinkedIn is a great place to post your articles, and why the same content rules still apply no matter where you’re marketing your business.

In this episode of The Missing Link:

  • What to prepare for before you post on LinkedIn Pulse
  • Understanding which way your traffic should flow
  • Knowing the importance of people being people
  • Two ways to leverage social
  • What happens when your content sucks
  • A quick tip on timing for foreign markets
  • What to “give” in order to “get” more traffic
  • Excellent resources to get you where you want to be
Click Here to Listen to
The Missing Link on iTunes
Click Here to Listen on Rainmaker.FM
About the author

Rainmaker.FM


Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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How to Choose a Solid Email Service and Build Your List on a Firm Foundation

find the best email service for your business

Whether you want to sell products from your website, advertise your coaching services, or promote a book, building an email list will allow you to bond with your prospects and make more sales.

The big question is: if you know building a list is the smart thing to do as a content marketer, what’s stopping you?

More than likely, you’re overwhelmed.

There are a plethora of tools you can use to set up and manage your email list, and you may be completely confused.

Conquer your email marketing confusion

You probably have several questions:

  • Which tool should you use?
  • How much money should you pay for an email service?
  • Why do you need a service to send emails to your prospects?

And once you get signed up for a service, how do you start building your list and sending out messages? What should you say in those emails?

Instead of picking an email tool and starting your first email marketing campaign, perhaps you’d rather close your eyes and think about your next vacation.

Maybe you’re hoping the whole problem will just … go away.

I’m going to help you sort through what you need to know.

You’ll discover why you need an email service provider (ESP) and how to choose the right tool.

Even if you’re overwhelmed and confused today, you’ll be able to start building your list by tomorrow.

ESPs: they’re not just for clairvoyants anymore

Why do you need a special tool to send emails to your subscribers?

You need a special email marketing tool because bad things can happen if you start sending lots of emails without one.

Let’s look at an example.

You’re a growing a digital business, and right now you have 50 email addresses on your list. You want to send an email to those folks.

Why can’t you just open up an email in Outlook, put all 50 email addresses in the “BCC” field, and start typing your message?

Sending bulk emails manually (from your email client, like Outlook or Apple Mail) can get you into all kinds of trouble.

Here are a few of the nasty problems that can crop up if you start sending lots of emails manually:

  • Your recipient’s email client (like Gmail) might label your message as spam and send it directly into a spam or junk filter. Future emails from you might also get labeled as spam, and you may never be able to reach your prospect again.
  • Your hosting company or Internet Service Provider could notice that you’re sending bulk emails and refuse to provide services for you.
  • You might get flagged by the Federal Trade Commission as someone who has broken the CAN-SPAM Act, and you could get fined up to $16,000 per violation. If you’ve sent out 50 emails illegally, that could mean a $800,000 fine.

To avoid delivery issues, service interruptions, and total bankruptcy, smart content marketers use an email service provider (ESP) to send emails to their prospects.

An email service provider (ESP) is simply a company that offers email marketing or bulk email services.

Examples include MailChimp, Constant Contact, AWeber, FeedBlitz, Infusionsoft, and iContact.

How an email service provider can keep you out of trouble

Not only will an ESP keep you out of legal trouble, it can also make your life a lot simpler by handling many day-to-day list management tasks for you.

Your email service provider can:

  • Manage your entire opt-in and opt-out process: new subscribers will be added automatically to a list and receive a welcome message from you when they opt-in, and they can be removed from your list in seconds if they want to unsubscribe.
  • Ensure you are abiding by all CAN-SPAM laws by automatically adding an unsubscribe link and your mailing address to the bottom of every email message you send.
  • Provide you with mobile-friendly templates for your bulk emails, so your messages look great on all devices.
  • Handle delivery for you, so it’s considerably more likely that your emails will actually get delivered to the inboxes of your intended recipients.
  • Give you reports on the results of your email campaigns, so you can see how many subscribers have opened (and clicked on the links in) your messages.

What to consider when selecting an email service provider

When you’re looking at a list of possible email service providers, how do you choose one?

Here are seven factors to consider, as you evaluate your options:

  1. Your budget. There are a range of price points for ESPs (anywhere from free to hundreds of dollars a month), so do your research and make sure you’re comfortable with the amount of money you choose to spend.
  2. Your goals. If your goals are modest, and you just want to do some basic email marketing for now, your ESP choice is going to be different from someone who plans to send huge email campaigns and autoresponders to thousands of subscribers.
  3. The level of tech support you need. Some services offer 24-hour, seven-day-a-week technical support by phone and others give limited email ticket support. Find out the type of help you can expect if you sign up as a customer.
  4. Company reputation and reliability. It’s important to choose a service that has been in business for a long time and has a solid reputation. You do not want to choose a new, unproven ESP.
  5. Deliverability. Most established ESPs have high deliverability rates (meaning most of their emails do make it into prospects’ inboxes and don’t disappear into cyberspace or land in spam filters). It’s still a good idea to inquire about and compare the deliverability rates of different providers.
  6. Import requirements. If you need to move an existing list of subscribers into a new ESP, you need to find out how a particular ESP handles importing lists of contacts. Some ESPs require you to ask all import subscribers to resubscribe to your list (which could mean losing many of your existing subscribers). If you know you will need to import subscribers, make sure you read the fine print before you sign up for an ESP.
  7. The ESP’s user interface. This is actually one of the most important factors when you’re choosing an ESP. Some tools are just going to feel easier than others when you’re trying to design and send emails to your list. You will likely have a preference for one tool over another, so it’s a good idea to test several ESPs before you make your final choice. Many ESPs offer free trials, so test drive several during your evaluation period.

Let Sonia Simone’s wisdom inspire you to take action

Now you’ve got a list of your requirements for an email service provider. You know what to consider and what to avoid, and by now you’ve created a list of email marketing must-haves and dealbreakers for your business.

All you need to do next is take a deep breath and make your choice.

Sonia Simone once said:

The best time to start a list is five years ago. The second best time is today.

Listen to the content marketing queen, folks. Evaluate your ESP options, pick one, and start your email list today.

Tomorrow, you’ll be on your way to content marketing success.

This is the first post in our new series on email marketing. Do you have a particular question you’d like us to address?

Let us know over on LinkedIn!

About the Author: Beth Hayden is a content marketing expert, author, and speaker who specializes in working with women business owners. Want Beth’s best blogging tip? Download her free case study, How This Smart Writer Got 600 New Subscribers by Taking One Brave Step.

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Dan Pink on the State of Free Agent Nation in 2015 (And Beyond)

un-dan-pink

In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled “Free Agent Nation” appeared in a young magazine called Fast Company, and a career was launched.

That article proved viable demand and led to a book deal. The interesting intersection here is that another young man who had quit his job to become a writer was featured in the book version of Free Agent Nation, and that young man was Brian Clark.

Oh yeah … the first guy’s name is Daniel Pink. He’s written five provocative books, including three long-running New York Times bestsellers: A Whole New Mind, Drive, and To Sell is Human.

So, there was no other choice for Brian’s first guest on Unemployable. Fortunately, Dan said yes.

In this episode of Unemployable with Brian Clark, Dan Pink and Brian discuss:

  • The current state of free agent nation
  • Why free agency is a privilege for the talented
  • How the predictions Dan made in A Whole New Mind benefit you
  • Why the threat of job extinction may be overblown
  • Why “selling yourself” is not sleazy if done correctly
Click Here to Listen to
Unemployable with Brian Clark on iTunes
Click Here to Listen on Rainmaker.FM
About the author

Rainmaker.FM


Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

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